Last week I encouraged you to try an exercise that helps you to determine what your customers really value, and how you compare to your competition with regard to delivering those values. Now that you’ve done that, what to do with the info?

First, outline your competitive advantages. As specifically as possible, list how you (more…)

Regardless of whether you feel someone is your competition, consumers have a way of deciding that for themselves. Acme Solutions down the street may not offer the caliber of product or service that you do, but if Jane Smith thinks the two of you are competitors it’s best to be prepared to win her business.

Imagine someone is buying your industry’s product or service for the first time. (more…)