Last week I encouraged you to try an exercise that helps you to determine what your customers really value, and how you compare to your competition with regard to delivering those values. Now that you’ve done that, what to do with the info?
First, outline your competitive advantages. As specifically as possible, list how you (more…)
Regardless of whether you feel someone is your competition, consumers have a way of deciding that for themselves. Acme Solutions down the street may not offer the caliber of product or service that you do, but if Jane Smith thinks the two of you are competitors it’s best to be prepared to win her business.
Imagine someone is buying your industry’s product or service for the first time. (more…)
To ensure that you have the time to pursue the things that are most meaningful to you, consider the following:
1 You can use one of those big desk calendars, Outlook, a table in Word—whatever floats your boat. Just take a stab at outlining your activities and obligations throughout the month so it flows productively and profitably. It doesn’t have to be perfect, especially since it’ll change over time depending on where you’re at in life. But it definitely has to be realistic! This also is a great way to see whether you are over committed.
2 Start with your “non-negotiables.” For example, (more…)
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